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Privacy Policy
LAKE COUNTRY AUTO CONSUMER PRIVACY AND SECURITY POLICY
Date Last Revised: 02/09/2007
Lake Country Auto understands your concern with privacy and the use of your personal information.
Whether you submit a purchase request for a vehicle or simply browse through our website, we assure
you that we are committed to protecting your personal privacy.
This privacy and security policy discloses the privacy practices for www.lakecountryauto.com.
If you have questions or concerns regarding this policy, you should first contact by e-mail
at sales@lakecountryauto.com.
1. Information Lake Country Auto Collects
Lake Country Auto collects email addresses of consumers who communicate with us via e-mail. We also
collect information on web pages visited and other information that is provided by consumers either
on our site or in response to e-mail communications from us. Purchase Request Information typically
includes name, address, and phone numbers, e-mail address and specific vehicle information.
In addition, consumers who express a desire to apply for vehicle financing provide us with and
authorize us to obtain from third parties necessary financial information such as credit reports
("Finance Information"). We do not provide financing, but instead transmit those requests to
third-party vendors for consideration.
All information provided by consumers in any of the above-listed ways or otherwise becomes the
property of Lake Country Auto once received by us and may be used and disclosed as permitted
in this Policy.
2. Browsing on our Website
If you browse through our site without entering any personal data, we will gather and store certain
information about your visit. This information does not identify you personally and cannot be linked
back to you, unless you decide at some point to identify yourself.
If you are only browsing, we collect the following information: IP address, the type of browser and
operating system used to access our site, the date and time you access our site, the pages you visit
(click-through), as well as additional information related to your visit.
3. How We Use Your Personal Information
Collected information is used to improve the content of our website, provide services requested, to
develop new products and services.
4. Cookies and Web Beacons
Cookies cannot be used to retrieve data from your hard drive, obtain your email address or obtain
sensitive information about you. When a cookie is set, your browser will check it for length, an
expiration date, and where it originated. Only Lake Country Auto can access the cookies that we set.
We use a third party tracking service who sets cookies on our site to track visits, page views and
click stream behavior. The third party tracking service reports this data to us in aggregate so we
can better understand our users and to improve our site. This information is not tied to
any individual user.
If you prefer not to accept cookies, most browsers will explain how to disable cookies under the help
portion of the toolbar or notify you when you receive a new cookie. However, if you choose to disallow
cookies on your hard drive, our Web site will not be able to provide personalization services.
We also place "web beacons" on the website on behalf of third parties. A web beacon is a small,
transparent image placed at various sections of our site to monitor user traffic. The web beacon
records the number of click-throughs to the page where it resides and collects user's IP addresses,
time the page was viewed, type of browser used, and existence of cookies from a previous visit.
However, the data collected by our web beacons are used only in aggregated form, with no associated
identifying information, and Lake Country Auto does not tie IP addresses to individual users or
disclose the IP addresses to any non-affiliated third party. Information collected by web beacons
is used only by Lake Country Auto, its affiliates and authorized vendors. If you do not wish such
information to be collected, you can choose to deactivate cookies on your browser.
5. Questions or Concerns?
If you have any questions or concerns regarding privacy, security, opting-out of e-mail offers or
understanding how your personal information is being used, please contact us at sales@lakecountryauto.com.
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